Press kit

Khadijah Safari BEM is a founder, speaker and podcast host whose work has always started with the same question: what do people need that doesn't exist yet?

After becoming Muslim in 2009, she couldn't find a women-only space to train. She earned her black belt in Muay Thai and opened Safari Kickboxing, the UK's first women-only martial arts club. It grew into Safari MMA, with eleven locations across London, Milton Keynes and Birmingham, welcoming women from every background.

She was awarded the British Empire Medal for diversity and inclusion in martial arts, and has been recognised as UK Coach of the Year, named on the Lucozade Sport Movers List and selected as a Gymshark Changemaker. Her story has been covered by The New York Times, the BBC, The Telegraph, The Independent, The Guardian, Sky News, ITV News, Glamour and Vice.

Today, alongside Safari MMA, Safari Strike and Safari Health Hub, she runs Safari Systems, which builds AI systems inside existing businesses so owners can step back from doing everything themselves. She hosts the podcast Beyond Borders: Business & Faith, and speaks on building something new, faith and work, strength, and using AI without losing yourself.